Search
Click to see more
  • Client Scania You Can
  • Medium
  • Agency RLA
View agency profile
Featured image

Nissan Micra - IPA Effectiveness Awards Case Study 1994

Brief Description: Launch of an innovative new small car design. Used TV, national press and poster. Development of the proposition is described and an entirely new personality for Nissan was delivered. Results: Ad awareness, sales targets were exceeded (in a market where prices were falling, Nissan's price was 20% higher than its predecessor). NMBG Customer Satisfaction Index used. ;---(TAGS)--- Full Title: Nissan Micra ; Number: 1994/111 ; Brand Name: Nissan Micra ; Client: Nissan Motor Company ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: TBWA ; Author: Paul Mayes ;

Login Required

Welcome back

This content is monetised. If you are an agency member you can view this content for free by logging in below. Non members can gain access to this content by logging in then choosing a method of payment.

Contact the IPA


Website, membership and content management software by Senior
IPA email enhanced by Messaging Architects
Creative design by Igentics

© 2012 IPA. All rights reserved. No part of this site may be reproduced without our permission.