Brief Description: Launch of an innovative new small car design. Used TV, national press and poster. Development of the proposition is described and an entirely new personality for Nissan was delivered. Results: Ad awareness, sales targets were exceeded (in a market where prices were falling, Nissan’s price was 20% higher than its predecessor). NMBG Customer Satisfaction Index used. ---(TAGS)--- Full Title: Nissan Micra - Nissan Micra; Number: 1994/111; Brand: Nissan Micra; Client: Nissan Motor Company; Product Category: Automotive (Motor cars); Agency: TBWA; Author: Paul Mayes; Prize Winners: Bronze; Media Planning; (Adworks ref: Advertising Works 8)