Kellogg's Bran Flakes: Breaking the bran barrier - IPA Effectiveness Awards Case Study 1984

Brief Description: 'Tasty' campaign for Kellogg's Bran Flakes. Objective: to overcome the prejudice against bran cereals. TV strategy focussed on the taste of the product. Media: TV. Evaluation: Bran Flakes made above average gains. Effectiveness from the advertising for this brand led to an additional £3 million extra sales revenue in one year. ;---(TAGS)--- Full Title: Breaking the bran barrier - Kellogg's Bran Flakes 1982-84 ; Number: 1984/20 ; Brand Name: Kellogg's Bran Flakes ; Client: The Kellogg Company Of GB Ltd ; IPA_ProductCoding: Food (Cereals) ; Agency: J Walter Thompson ; Author: Jeremy Elliott ;