Solvent Abuse: Not My Child, Not My Problem - IPA Effectiveness Awards Case Study 1994

Brief Description: A small budget campaign to raise awareness of solvent abuse among parents and to encourage them to talk to their children (8-16 years) about it. TV campaign used statistics on child death by solvent abuse. An Information leaflet was available through a response mechanism in the advertising. Results: perceptions of prevalence and serious impact of solvent abuse was increased, high awareness achieved. ;---(TAGS)--- Full Title: Not my child, not my problem - how advertising put solvent abuse on the parental agenda ; Number: 1994/121 ; Brand Name: COI - Dept Of Health - Solvent Abuse ; Client: COI ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Ogilvy & Mather ; Author: Janet Hodgson ;