Visa UK: How an Ex-Chancellor Turned us into Ex-Chequer - IPA Effectiveness Awards Case Study 1994

Brief Description: Campaign for Visa's Delta debit card. Objectives: to raise brand awareness and correctly identify Delta with debit and the debit function, to increase recognition and preference. TV tried in a test region, followed by national roll out. Supported by posters and transport media. Results: significant increase in brand awareness and recognition objectives were achieved. Encouraged behaviour change illustrating how a card holder becomes a card user by using informative and impactful advertising. ;---(TAGS)--- Full Title: Visa UK: how an ex-Chancellor turned us into ex-Chequer ; Number: 1994/123 ; Brand Name: Visa UK ; Client: Visa UK ; IPA_ProductCoding: Financial Services (Plastic cards - credit, debit, store) ; Agency: Saatchi & Saatchi ; Author: Steve Chinn, Fiona Williamson ;