Evening Standard Classified: If You're Not in the Standard, You're Not Getting Through - IPA Effectiveness Awards Case Study 1994

Brief Description: Objective: to reverse the decline in the Evening Standard's classified recruitment advertising during a severe recession. Target audience: recruiters, personnel managers, job specifiers. Media: mailings and posters. Results: dramatic improvements in percentage volume, market share, revenue increases, new clients and staff morale. Campaign paid for itself three times over. ;---(TAGS)--- Full Title: If you're not in the Standard, you're not getting through ; Number: 1994/205 ; Brand Name: Evening Standard Classified Recruitment ; Client: Evening Standard ; IPA_ProductCoding: Employment (Recruitment services) ; Media (Newspapers) ; Agency: J Walter Thompson ; Author: Merry Baskin ;