Peperami: The Consequences of Unleashing the Beast - IPA Effectiveness Awards Case Study 1994

Brief Description: Although Peperami had high brand awareness by 1992 penetration had leveled off and volume growth had slowed. A new rejuvenating campaign was required. Media: TV. Results: gains in sales, trial, distribution. The advertising reinvigorated the brand, broke all company payback records and is the basis for continuing success both in the UK and the US. ;---(TAGS)--- Full Title: Peperami - the consequences of unleashing a beast ; Number: 1994/209 ; Brand Name: Peperami ; Client: Van Den Bergh Foods ; IPA_ProductCoding: Food (Meat products - ham, sausages, bacon, salami etc.) ; Agency: SP:Lintas ; Author: Justin Kent ;