Brief Description: Although Peperami had high brand awareness by 1992 penetration had leveled off and volume growth had slowed. A new rejuvenating campaign was required. Media: TV. Results: gains in sales, trial, distribution. The advertising reinvigorated the brand, broke all company payback records and is the basis for continuing success both in the UK and the US. ---(TAGS)--- Full Title: Peperami ~ Peperami - The consequences of unleashing a beast; Number: 1994/209; Brand: Peperami; Client: Van Den Bergh Foods; Product Category: Food (Meat products (ham, sausages, bacon, salami etc.)); Agency: SP: Lintas; Author: Justin Kent; Prize Winners: Gold; (Adworks ref: Advertising Works 8)