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Strepsils: To Grab a Market by the Throat - IPA Effectiveness Awards Case Study 1994

Brief Description: How memorable advertising successfully repositioned Strepsils in a highly competitive market. Two TV ads in 1991, repeated every winter until 94. Dramatic results; share grew by 33%, value share by 30%. Bronze prize winner ;---(TAGS)--- Full Title: How advertising helped Strepsils to grab a market by the throat ; Number: 1994/217 ; Brand Name: Strepsils ; Client: Crookes Healthcare ; IPA_ProductCoding: Pharmaceuticals (Minor ailment remedies) ; Agency: BMP DDB Needham ; Author: Malcolm White, Les Binet ;

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