Strepsils: To Grab a Market by the Throat - IPA Effectiveness Awards Case Study 1994

Brief Description: How memorable advertising successfully repositioned Strepsils in a highly competitive market. Two TV ads in 1991, repeated every winter until 94. Dramatic results; share grew by 33%, value share by 30%. Bronze prize winner ---(TAGS)--- Full Title: Strepsils ~ How advertising helped Strepsils to grab a market by the throat; Number: 1994/217; Brand: Strepsils; Client: Crookes Healthcare; Product Category: Pharmaceuticals (Minor ailment remedies); Agency: BMP DDB Needham; Author: Malcolm White and Les Binet; Prize Winners: Bronze; (Adworks ref: Advertising Works 8)

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