Renault Traffic & Master: One small step ahead - IPA Effectiveness Awards Case Study 1984

Brief Description: Campaign for Renault Vans. Objective: to continue building awareness (was launched in 1981) and differentiation. Target audience included car dealers. Media: national press, automotive press. Evaluation: significant share increases year on year and sales per month nearly doubled previous average. The success is attributed to the creative and media strategy. ;---(TAGS)--- Full Title: Renault Trafic and Master 'one small step ahead' ; Number: 1984/06 ; Brand Name: Renault Trafic & Master Vans ; Client: Renault ; IPA_ProductCoding: Automotive (Other vehicles) ; Agency: McCormick Intermarco ; Author: Chris Mitchell, Colin Chambers ;