UPS: Consider it done - IPA Effectiveness Awards Case Study 1998

Brief Description: Losses were incurred when the company expanded internationally and advertising was used to overcome these losses. To expand and improve services and offer more than the competitors £1bn was set out to deal with 'Inertia trance' in the delivery market. Conservative buying behaviour deterring supplier change wasseen as the key obstacle at the time. Using a wide range of media including TV, radio, print, stickers, driver handouts and the Internet, the 'Consider it done' succeeded in positioning UPS as number two behind DHL ;---(TAGS)--- Full Title: UPS 'consider it done' ; Number: 1998/38 ; Brand Name: UPS ; Client: UPS ; IPA_ProductCoding: Business & Industrial (Courier/delivery services) ; Agency: McCann Erickson ; Author: Ian Davidson, Terry McGrath ;