Boots Advantage Card: Shopping. The purest pleasure of all - IPA Effectiveness Awards Case Study 1998

Brief Description: The card succeeded as a loyalty card and as a marketing tool. Despite Boots entering into this field later than other retailers its launch was an immediate success. Without the card awareness created by the advertising it may not have survived. By March 1998, Boots credited 8% of its sales to the card, driving strategies. Achieved 19% growth in shareholder value ;---(TAGS)--- Full Title: Shopping - the purest pleasure of all (with a Boots Advantage Card) ; Number: 1998/54 ; Brand Name: Boots Advantage Card ; Client: Boots The Chemist ; IPA_ProductCoding: Retail (Chemists) ; Retail (Loyalty schemes) ; Agency: J Walter Thompson ; Author: Merry Baskin ;