Nescafe Gold Blend: Love over Gold - IPA Effectiveness Awards Case Study 1996

Brief Description: Premium instant coffee Gold Blend had its fortunes reversed by its new campaign 1987-1995. Inspired by popular programmes of the time - Dallas, Moonlighting, Dynasty - the romance campaign ran three TV executions a year run as a series. Each episode promoted with trailers and PR. Gold Blend achieved a 13% sterling share with sales volume growing 60%. Annual UK advertising spend of £5m resulted in £50m sales per year ;---(TAGS)--- Full Title: Love over gold : the untold story of TV's greatest romance ; Number: 1996/312 ; Brand Name: Nescafe Gold Blend ; Client: Nestle ; IPA_ProductCoding: Food (Beverages - tea, coffee, other hot drinks) ; Agency: McCann Erickson ; Author: Colin Flint ;