Nescafe Gold Blend: Love over Gold - IPA Effectiveness Awards Case Study 1996

Brief Description: Premium instant coffee Gold Blend had its fortunes reversed by its new campaign 1987-1995. Inspired by popular programmes of the time – Dallas, Moonlighting, Dynasty – the romance campaign ran three TV executions a year run as a series. Each episode promoted with trailers and PR. Gold Blend achieved a 13% sterling share with sales volume growing 60%. Annual UK advertising spend of %m resulted in £50m sales per year. ---(TAGS)---Full Title: Nescafe Gold Blend - Love over gold: The untold story of TV's greatest romance; - Number: 1996/312; Brand: Nescafe Gold Blend; Client: Nestle; Product Category: Food (Beverages - tea, coffee, other hot drinks); Agency: McCann Erickson; Author: Colin Flint; Prize Winners: Silver; (Ref: Adworks 9)

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