North West Water: Reversing the flow. Changing stakeholder perceptions - IPA Effectiveness Awards Case Study 1998

Brief Description: Campaign aimed to reposition NW Water as a company that delivered value for money services and to improve customer satisfaction. Using a multimedia campaign and the creative key words; Intrigue, Inform, Involve, customer satisfaction was seen to reach its highest ever level ;---(TAGS)--- Full Title: Reversing the flow - how advertising has changed stakeholder perceptions of North West Water ; Number: 1998/48 ; Brand Name: North West Water ; Client: North West Water ; IPA_ProductCoding: Utilities (Water companies) ; Agency: BDH\TBWA ; Author: Belinda Miller, Katherine Dinwoodie ;