North West Water: Reversing the flow. Changing stakeholder perceptions - IPA Effectiveness Awards Case Study 1998

Brief Description: Campaign aimed to reposition NW Water as a company that delivered value for money services and to improve customer satisfaction. Using a multimedia campaign and the creative key words; Intrigue, Inform, Involve, customer satisfaction was seen to reach its highest ever level---(TAGS)---Full Title: North West Water - Reversing the flow - How advertising has changed stakeholder perceptions of North West Water ; Number: 1998/48 ; Brand: North West Water ; Client: North West Water ; Product Category: Utilities (Water companies) ; Agency: BDH TBWA ; Author: Belinda Miller, Katherine Dinwoodie ; Prize Winners: 2 star (Adworks ref: Advertising Works 10)

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