Pizza Hut: Turning around the way you look at Pizza Hut - IPA Effectiveness Awards Case Study 1998

Brief Description: 1995-98 campaign was designed to rebuild brand value and ensure Pizza Hut stood out form its competitors. With some radio and cinema but mostly TV the campaign looked at the social aspect of restaurant eating. The outcome was advertising was judged to be more successful than its competitors in making consumers aware of the brands. Both home deliveries and visits increased. Billett econometric analysis shows £54.9m of incremental revenue attributable ;---(TAGS)--- Full Title: Turning around the way you look at Pizza Hut ; Number: 1998/50 ; Brand Name: Pizza Hut ; Client: Pizza Hut UK Ltd ; IPA_ProductCoding: Entertainment & Leisure (Restaurants/cafes inc. takeaway outlets, coffee shops) ; Agency: Abbott Mead Vickers.BBDO ; Author: Jeremy Poole ;