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Jammie Dodgers: They're just so jammie - IPA Effectiveness Awards Case Study 1998

Brief Description: Launched in 1960's Jammie Dodgers had launched the jam biscuit category but by the 1990's was in decline. With an advertising budget of less than £500,000, 26% was achieved. The profitability of Burton's Biscuits was improved and the brand extended into different product areas ;---(TAGS)--- Full Title: They're just so jammie ; Number: 1998/8 ; Brand Name: Jammie Dodgers ; Client: Burton's Biscuits ; IPA_ProductCoding: Food (Bakery goods - bread/cakes/crackers/biscuits) ; Agency: Saatchi & Saatchi ; Author: Jill Simpson, Joe Howard, Norma Clark ;

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