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Renault Clio: How Clio advertising helped regenerate the Renault marque - Effectiveness Awards Case Study 1998

Brief Description: In 1991-1993 model advertising for the Clio helped regenerate the 100 year old Renault marquee. Renault's growth was lifted above the total market and levels of loyalty increased by the 'Papa and Nicole' campaign ;---(TAGS)--- Full Title: How Clio advertising helped regenerate the Renault marque ; Number: 1998/30 ; Brand Name: Renault Clio ; Client: Renault UK ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: Publicis ; Author: Robert Tansey ;

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