Forbo Nairn: The King is dead, long live the King - IPA Effectiveness Awards Case Study 1998

Brief Description: Forbo-Nairn linoleum was able to life and new image to a brand thought to be dead. In 1996 a three month test at a cost of £48,676 successfully re-launched the product. In 1997 the campaign was taken nationally on a spend of £320,773 with a result of sales of £1,369,550. On this second stage payback on this investment was 427%---(TAGS)---Full Title: Marmoleum - Forbo Nairn: The King is Dead, Long live the king ; Number: 1998/39 ; Brand: Marmoleum ; Client: Forbo Nairn ; Product Category: Household (Furnishings/Homeware) ; Agency: Morgan Partnership ; Author: Diane Lurie, Alan Clarke ; Prize Winners: 1 Star (Adworks ref: Advertising Works 10)

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