Wallis: How Wallis dressed to kill two stones with one campaign - Effectiveness Awards Case Study 1998

Brief Description: Founded in 1923 Wallis was able in 1998 to use advertising to increase buying frequency and penetration. Advertising attracted non-users by portraying brand values through the user's eyes. The campaign funded itself in a short time, with campaign effects continuing in the longer term. Wallis's profile was enhanced by PR, as was its credibility within the fashion industry and the press. ;---(TAGS)--- Full Title: How Wallis dressed to kill two stones with one campaign ; Number: 1998/36 ; Brand Name: Wallis ; Client: Wallis ; IPA_ProductCoding: Retail (Clothing retailing) ; Clothing & Accessories (Clothing ranges/brands) ; Agency: BBH ; Author: Shazia Brawley ;