Brief Description: Founded in 1923 Wallis was able in 1998 to use advertising to increase buying frequency and penetration. Advertising attracted non-users by portraying brand values through the user’s eyes. The campaign funded itself in a short time, with campaign effects continuing in the longer term. Wallis’s profile was enhanced by PR, as was its credibility within the fashion industry and the press.---(TAGS)---Full Title: Wallis - How Wallis dressed to kill two stones with one campaign; Number: 1998/36; Brand: Wallis; Client: Wallis; Product Category: Retail (Clothing retailing) ; Clothing & Accessories (Clothing ranges/brands); Agency: Bartle Bogle Hegarty; Author: Shazia Brawley; Prize Winners: 2 Star (Adworks ref: Advertising Works 10)