Kellogg's Cornflakes: How advertising on milk bottles increased consumption of Kellogg's Cornflakes - IPA Effectiveness Awards Case Study 1982

Brief Description: Kellogg's Corn Flakes advertising on milk bottles campaign. Method: milk delivered by Unigate Dairy (carried the ads) and a control group (no ads). Evaluation: milk bottles were seen as effective as a tactical supplement to the main TV campaign. The campaign led to increased purchase frequency and volume among households that were already buying the brand. ;---(TAGS)--- Full Title: How advertising on milk bottles increased consumption of Kellogg's Cornflakes ; Number: 1982/06 ; Brand Name: Kellogg's Cornflakes ; Client: The Kellogg Company Of GB Ltd ; IPA_ProductCoding: Food (Cereals) ; Agency: J Walter Thompson ; Author: Jeremy Elliott ;