Kellogg's Super Noodles: Advertising: Key to the success of Kellogg's Super Noodles - IPA Effectiveness Awards Case Study 1982

Brief Description: National launch of Kellogg's Super Noodles in 1979. Objective: to establish a major new non-cereal Kellogg brand worth £5 million RSP within 3 years. To create awareness and inspire trial. Target market: housewives with children. Media: press and posters. Some TV. Evaluation: was mostly an impulse buy. Advertising was modified, media budget was increased, additional TV support. Advertising was shown to have played a significant role in the brands undoubted success over two years. ;---(TAGS)--- Full Title: Advertising : key to the success of Kellogg's Super Noodles ; Number: 1982/04 ; Brand Name: Kellogg's Super Noodles ; Client: The Kellogg Company Of GB Ltd ; IPA_ProductCoding: Food (Snack foods inc. crisps, nuts etc.) ; Food (Ready meals, convenience foods) ; Agency: Leo Burnett ; Author: Peter Croome, Jocelyn Horsfall ;