Cow & Gate: The relaunch of Cow & Gate Baby Meals - IPA Effectiveness Awards Case Study 1984

Brief Description: Disappointing sales and a weak brand led to the relaunch of Cow & Gates baby meals. Media: parenting and women's magazines. Evaluation: successful campaign in terms of sales, share, penetration, awareness. The creative message was creative and motivating and the media placement was relevant. ;---(TAGS)--- Full Title: The relaunch of Cow & Gate baby meals ; Number: 1984/09 ; Brand Name: Cow & Gate Babymeals ; Client: Cow & Gate ; IPA_ProductCoding: Baby goods (Baby foods) ; Food (Baby foods - cross ref. with Baby goods section) ; Agency: Abbott Mead Vickers/SMS ; Author: Linda Caller ;