Brief Description: 1994 campaign to increase number of callers. Problems for callers in urban areas getting through and an overall perception that Samaritans were unapproachable and something of a mystery. Introduction of single national number with a support campaign after image campaign. 4 press and 1 TV in 1995, calls increased by 5%. Research showed perceptions changed and Samaritans given more personal relevance ;---(TAGS)--- Full Title: Suicidal impulses don't wait for appointments: how advertising helped the Samaritans help more people in a crisis. ; Number: 1996/231 ; Brand Name: Samaritans ; Client: Samaritans ; IPA_ProductCoding: Charities (All Charities) ; Agency: Ogilvy & Mather ; Author: Janet Hodgson ;