S4C: Facing the Challenge of the '90s - IPA Effectiveness Awards Case Study 1994

Brief Description: Ratings for S4C, the Welsh language TV station were low and the TV channel had a weak image. Brand needed to become more approachable. Insight showed people watch programmes, not channels. Media: press, radio, posters. Results: BARB ratings showed increase in advertised programmes exceeded expectations. Image improvement. 577 million extra commercial impacts produced during the period, producing more than four times the advertising cost ;---(TAGS)--- Full Title: S4C - facing the challenge of the 90's - the advertising effect ; Number: 1994/232 ; Brand Name: S4C ; Client: S4C ; IPA_ProductCoding: Media (TV channels/programmes) ; Agency: Booth Lockett Makin ; Author: Nick Lockett ;