S4C: Facing the Challenge of the '90s - IPA Effectiveness Awards Case Study 1994

Brief Description: Ratings for S4C, the Welsh language TV station were low and the TV channel had a weak image. Brand needed to become more approachable. Insight showed people watch programmes, not channels. Media: press, radio, posters. Results: BARB ratings showed increase in advertised programmes exceeded expectations. Image improvement. 577 million extra commercial impacts produced during the period, producing more than four times the advertising cost ;---(TAGS)--- Full Title: S4C - facing the challenge of the 90's - the advertising effect ; Number: 1994/232 ; Brand Name: S4C ; Client: S4C ; IPA_ProductCoding: Media (TV channels/programmes) ; Agency: Booth Lockett Makin ; Author: Nick Lockett ;

LOGIN REQUIRED

This content is monetised. If you are an agency member you can view this content for free by logging in below. Non members can gain access to this content by either logging in or registering below, then choosing a method of payment.

If you are not Unknown and would like to register, all you have to do to gain full access to this content is register below.

If you are an agency member you can view this content for free by logging in below.

Log In

Existing Account Holders

Email:

Password:

Remember Me

I've forgotten my password

Register for a New Account

To register for an account, all you need to do is complete a few very simple steps, starting with clicking the appropiate button below.

Members

If you work for an IPA member agency, you are entitled to full access to all the information contained within this website.

Create a Member Account

Non Members

Not an IPA member? Don't worry, there are accounts that allow non-members access to the wealth of information on this website.

Create a Standard Account

Students

If you are a student, you can sign up for student access by clicking here.

Create a Student Account