The Health Education Board for Scotland (HEBS): Smoking Sticks and Carrots - IPA Effectiveness Awards Case Study 1994

Brief Description: An anti-smoking campaign in Scotland where there was a high prevalence of smoking, particularly amongst the C2DE areas. Media: TV and posters. Results: changes in attitudes and behaviour, applications for help via helpline, success in quitting. ;---(TAGS)--- Full Title: HEA (scotland) - smoking : sticks and carrots ; Number: 1994/120 ; Brand Name: Health Education Board - Anti-Smoking ; Client: Health Education Board For Scotland ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: The Leith Agency ; Author: Charlie Robertson ;