The Health Education Board for Scotland (HEBS): Smoking Sticks and Carrots - IPA Effectiveness Awards Case Study 1994

Brief Description: An anti-smoking campaign in Scotland where there was a high prevalence of smoking, particularly amongst the C2DE areas. Media: TV and posters. Results: changes in attitudes and behaviour, applications for help via helpline, success in quitting. ---(TAGS)--- Full Title: Health Education Board - Anti-Smoking ~ HEA (Scotland) - Smoking : Sticks and carrots; Number: 1994/120; Brand: Health Education Board - Anti Smoking; Client: Health Education Board for Scotland; Product Category: Government Departments (Public service information campaigns; Agency: The Leith Agency; Author: Charlie Robertson

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