Ford Granada: The need to succeed - IPA Effectiveness Awards Case Study 1986

Brief Description: Second prize winner. In 1985 when the new Granada was launched Ford's share of the market was in decline. Granada name was retained but needed to revitalise. TV, colour press and posters were used. Outcome was a quick increase in registrations for the model. Success partly due to improvements in the car but advertising also played a role. ;---(TAGS)--- Full Title: The new Ford Granada - the need to succeed ; Number: 1986/35 ; Brand Name: Ford Granada ; Client: Ford Motor Co ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: Ogilvy & Mather ; Author: Steve Taylor, Mark Hider, Alexandra McKie ;