Country Manor: The most successful brand you've never heard of - IPA Effectiveness Awards Case Study 1986

Brief Description: Still perry was first launched in 1980 and first advertised in 1981. The incremental profit more than covered the advertising costs in the test. In national roll-out the same results were achieved in each area. When rate of growth slowed campaigns were adjusted to increase purchasing rates amongst existing users with a theme of reassurance ;---(TAGS)--- Full Title: Country Manor : the most successful brand you've never heard of ; Number: 1986/31 ; Brand Name: Country Manor ; Client: Goldwell ; IPA_ProductCoding: Drink (Wine inc. sparkling, fortified, port, sherry etc.) ; Drink (Alcoholic drinks - all) ; Agency: Saatchi & Saatchi Compton ; Author: Linda Topham, David Downing ;