Daewoo: That'll be the Daewoo - IPA Effectiveness Awards Case Study 1996

Brief Description: Based on research into customers dissatisfaction with dealer's TV advertising aimed to show a company dispensing with dealer's altogether. Campaign needed to overcome apathy, skepticism, and ignorance, offering instead a hassle free, direct, courteous experience. Most successful marquee launch since 1975. Silver prize winner ;---(TAGS)--- Full Title: Advertising that builds strong customer relationships? That'll be the Daewoo ; Number: 1996/103 ; Brand Name: Daewoo ; Client: Daewoo Cars (UK Ltd) ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: Duckworth Finn Grubb Waters ; Author: Rachel Walker, Chris Forrest ;