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Country Manor Perry: The effect of advertising on the launch of Country Manor - Effectiveness Awards Case Study 1982

Brief Description: ;---(TAGS)--- Full Title: The most successful brand you've never heard of : the effect of advertising on the launch of Country Manor ; Number: 1982/36 ; Brand Name: Country Manor ; Client: Allied Lyons / Goldwell ; IPA_ProductCoding: Drink (Cider/perry) ; Drink (Alcoholic drinks - all) ; Agency: Saatchi & Saatchi Garland & Compton ; Author: Roderick M. Moor ;

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