Farmers Table Chicken: Selling a brand in a commodity market - IPA Effectiveness Awards Case Study 1982

Brief Description: Campaign for Farmers Table Chicken. Objective: to brand and advertise a range of chicken products in a commodity market. Media: tv, trade press, point of sale material. Evaluation: sales and brand shares increased in advertised areas compared with non-advertised areas. Advertising proved cost-effective. ;---(TAGS)--- Full Title: Farmers Table Chicken : selling a brand in a commodity market ; Number: 1982/38 ; Brand Name: Farmers Table Chicken ; Client: Golden Produce ; IPA_ProductCoding: Food (Meat - fresh, canned, frozen) ; Agency: Saatchi & Saatchi Garland & Compton ; Author: Chris Baker, John Truscott, Paul Bainsfair ;