Daily Mail Classified: IPA Effectiveness Awards Case Study 1982

Brief Description: Campaign for the Daily Mail newspaper. Objective: to increase the paper's share of classified advertising, in a background of general decline and intense competition. Media: radio in London and Manchester. Evaluation: significant increase in revenue and volume compared with previous year, volume increase in market share, new accounts opened. ;---(TAGS)--- Full Title: Daily Mail Classified ; Number: 1982/50 ; Brand Name: Daily Mail ; Client: Daily Mail ; IPA_ProductCoding: Media (Newspapers) ; Agency: Saatchi & Saatchi Garland & Compton ; Author: Mike Gold, Ian Smith, Jonathan Kiff ;