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Shloer: Increase in sales as a result of a media change -IPA Effectiveness Awards Case Study 1980

Brief Description: Increased advertising using TV for the first time, wanted to improve distribution by persuading trade to stock the product. After TV commercial was tested in late 1978 the results were so positive that it was decided to extend to the rest of the country. ;---(TAGS)--- Full Title: Shloer - increase in sales as a result of a media change ; Number: 1980/09 ; Brand Name: Shloer ; Client: Beecham Foods ; IPA_ProductCoding: Drink (Soft drinks - carbonated) ; Agency: J Walter Thompson ; Author: Elizabeth Leffman, Michael Stewart ;

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