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Triumph Dolomite: Test drive campaign - IPA Effectiveness Awards Case Study 1980

Brief Description: 'Test Drive' campaign from 1978. New type of promotion, contacted neighbours of recent Dolomite purchasers and offered them by mail a test drive offer for a whole day. National press support, volume objectives more than achieved, car share grew. ;---(TAGS)--- Full Title: Triumph Dolomite autumn 1978 test drive campaign ; Number: 1980/13 ; Brand Name: Triumph Dolomite ; Client: British Leyland ; IPA_ProductCoding: Automotive (Motor cars) ; Agency: Saatchi & Saatchi Garland & Compton ; Author: Gary P. Duckers ;

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