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How share of voice wins market share

How share of voice builds market share, a new study by the IPA and Nielsen Analytic Consulting shows that share of voice continues to drive brand growth, and without investment here, innovation in media and creativity is wasted. The results of this study provide the industry, for the first time, with a robust market-based data source at a critical time for budget discussions; at the start of the second half of 2009 and at the beginning of the budget planning cycle for 2010. £10+vat for members/£25+vat for non-members

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