Gold Spot Breath Freshener: TV Advertising makes your sales go up like... - IPA Effectiveness Awards Case Study 1988

Brief Description: Paper looks at the first TV campaign fro this mouth freshener, despite the product having been available for almost 20 years. Campaign ran in TVS in January 1988 and succeeded in encouraging growth and the consumer franchise. 63% sales increase shown in the test area with plans to expand into two more areas in the future ;---(TAGS)--- Full Title: Gold Spot : TV advertising makes your sales go up like... ; Number: 1988/46 ; Brand Name: Gold Spot Breath Freshner ; Client: Sara Lee (Household & Personal Care) ; IPA_ProductCoding: Cosmetics & Toiletries (Oral hygiene) ; Agency: Saatchi & Saatchi ; Author: David Downing ;