Birmingham Executive Airways: The new routes that helped a business airline take off - IPA Effectiveness Awards Case Study 1988

Brief Description: Wanted to raise awareness of the airline and its routes, at the same time stimulate business to travel trade and travelers. Central TV and C4 followed by local radio and press. Small budget. Increases seen during first six months. ;---(TAGS)--- Full Title: Birmingham Executive Airways : the new routes that helped a business airline take off ; Number: 1988/51 ; Brand Name: Birmingham Executive Airways ; Client: Birmingham Executive Airways ; IPA_ProductCoding: Business & Industrial (B2B) ; Travel & Transport (Airlines) ; Agency: McCann Erickson ; Author: Mike Pickering ;