Postbank: Improving Postbank's stake in the emerging market - IPA Effectiveness Awards Case Study 2004

Brief Description: Postbank achieved almost 200% increase in capital inflow in the first month when the advertising broke. In October 2003, three months into the campaign Postbank achieved unprecedented growth of 212%. The Adtrack research done by Millward Brown puts the 'Lobola' TV commercial in the top 5% of the best performing commercials from a base of 36,000 commercials over 20 years. Recently based on this research 'Lobola' was awarded 'The most liked TV commercial in South Africa in 2003' ;---(TAGS)--- Full Title: Improving Postbank's stake in the emerging market ; Number: 2004/55 ; Brand Name: Postbank ; IPA_ProductCoding: Financial Services (Banks/building societies/friendly societies/banking services/accounts) ; Agency: Saatchi & Saatchi (South Africa) ; Author: Ross Anderson ;