COI - Home Office - Car Crime: Vehicle crime reduction - no easy ride - IPA Effectiveness Awards Case Study 2004

Brief Description: A demonstration of the multiplier effect of different communications - one idea expressed differently in media channels chosen specifically to highlight 'motivation' and 'reminder' messages to reduce the risk of vehicle crime. A major shift in attitudes resulted and was linked to changes in claimed behaviour. Analysis of the accompany-ing 23% decline in vehicle crime indicates the contribution of communications - saving cost and distress for the driver and releasing police time and resource ;---(TAGS)--- Full Title: Vehicle crime reduction – no easy ride ; Number: 2004/56 ; Brand Name: COI - Home Office - Car Crime ; IPA_ProductCoding: Government Departments (Public service information campaigns) ; Agency: Rainey Kelly Campbell Roalfe/Y&R ; Mediaedge:CIA ; Author: Stuart Sullivan-Martin, John Howkins ;