The Role of Social Search in the Marketing Mix presentations

Presentations given by Jon Harvey and Josh Smith of Facebook; Stefan Weitz of Microsoft; and Nilhan Javasinghe of iCrossing at the Role of Social Search in the Marketing Mix IPA event January 2010. Search has evolved from being a traditional advertising medium to a gateway that brands use to engage with their customers through social search. The increasing uptake of social media and the push towards deals like real-time search by the likes of Google and Bing with Twitter, means that agencies and brands need to ensure social search is an integral part of the marketing mix.

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