Q1 2010 Bellwether: Marketing budgets up

The latest IPA/BDO Bellwether survey published today (19th April 2010) reveals that marketing budgets were revised up in Q1 for the first time in ten quarters, with around 21% of companies reporting a rise. Companies also remain upbeat about financial prospects, expecting the ongoing economic recovery to gain momentum, and plan to raise their spending for 2010.

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