The IPA has responded to an OFT study published this week on its views on behavioural advertising and targeted pricing practices. Says Nigel Gwilliam, Digital Consultant, IPA: "The OFT's vision of an industry-wide, transparent system of self-regulation that works for the consumer is absolutely right, and of course we have nearly fifty years' of Advertising Standards Authority (ASA) experience to rely on as we embrace the digital era.."
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