The link between creativity and effectiveness

The link between creativity and effectiveness; exciting new research about this relationship, conducted by Marketing Consultant Peter Field and commissioned by Thinkbox and the IPA, analyses the correlation between a campaigns’ performance across the creative awards recognised by The Gunn Report, and their business performance in the IPA Effectiveness Awards databank (2000-2008). Amongst other findings, the research shows a direct correlation between strong advertising creativity and business success, with creatively-awarded campaigns being, on average, 11 times more efficient. Price: £10+vat Members £25+vat Non Members

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