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Let’s get practical is the third in a series of IPA booklets on Behavioural Economics. As the final publication of Rory’s presidency, it focuses on Behavioural Economics’ practical application in a number of different areas, from live industry case studies to Professional Development training courses. While the two previous publications explained Behavioural Economics and aimed to persuade the reader of its value, this final booklet is instead about, as the title suggests, ‘getting practical’. PDF version: free for IPA members/£25+vat for non-members.
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