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The three leading associations for procurement, agencies and marketing, CIPS, the IPA and ISBA, published this joint industry white paper which identifies how the three parties can best work, both individually and together to produce profitable growth for all. It proposes some radical and some not-so-radical changes to current practice that will make the industry better equipped to meet the challenges of the future. Members: £5+vat / Non-members: £10+vat
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